Homemade Nutella lets you recreate the familiar chocolate-hazelnut spread with a fresher taste and full control over sweetness and texture.
Photo by Frédéric Bisson
Copycat Nutella
Homemade Nutella is a smooth chocolate-hazelnut spread designed to closely mimic the classic flavor people know. It’s rich, creamy, and easy to use in both desserts and everyday snacks.
This recipe rewards patience and blending time. Getting the hazelnuts fully smooth is what creates that signature spreadable texture instead of a grainy paste.
Quick Recipe Overview
- Best For: Toast, crepes, baking, homemade gifts
- Flavor Profile: Chocolate-forward with toasted hazelnut richness
- Skill Level: Beginner friendly
- What Makes It Like the Original: A smooth grind and balanced cocoa-to-hazelnut ratio
Nutella
Nutella became a global pantry staple by turning simple ingredients into a highly recognizable spread. Its appeal comes from consistency, versatility, and a flavor that works equally well for breakfast, snacks, and desserts.
Rather than positioning itself as a specialty item, Nutella found success by being familiar and dependable. That approach made it a household name and a reference point for nearly every chocolate-hazelnut spread that followed.
A Familiar Spread, Made Fresh
Chocolate-hazelnut spreads trace their roots to European confection traditions, where nuts were used to extend chocolate and create richer textures. Over time, the style became mainstream and widely adopted.
Homemade versions focus less on shelf stability and more on flavor clarity. Without preservatives, the result tastes cleaner and more pronounced, while still delivering the creamy experience people expect.
Homemade Nutella Recipe
Make our Homemade Nutella Recipe at home tonight for your family. With our Secret Recipe your Nutella will taste just like the real thing.
Ingredients
- 2 cups about 8 ounces, Hazelnuts
- 1 cup powdered Sugar
- 1/3 cup Dutch-Processed Cocoa Powder
- 2 tablespoons Hazelnut Oil
- 1 teaspoon Vanilla Extract
- 1/8 teaspoon Salt
Instructions
- Preheat oven to 375°F.
- Spread the hazelnuts out on a single layer on a rimmed baking sheet and roast until dark brown and fragrant, 12 to 15 minutes, rotating the baking sheet halfway through baking. Keep a close eye on them, as they can go from perfect roasted to burnt in a short amount of time.
- Transfer the hazelnuts to a medium-sized bowl.
- Once the hazelnuts are cool enough to handle, place a second bowl upside-down on top of the bowl with the hazelnuts.
- Shake vigorously for about 30 seconds to remove the skins of the hazelnuts. It may take a few times to get all of the skins off; each time, remove the hazelnuts that have lost their skin to the bowl of a food processor, then continue shaking.
- Process the hazelnuts in a food processor until their oil is released and they form a smooth, loose paste, 2 to 5 minutes, scraping down the bowl often.
- Add the powdered sugar, cocoa powder, hazelnut oil, vanilla extract and salt and process until fully incorporated, scraping the bowl as needed, about 2 minutes. The mixture will loosen and become glossy.
- Transfer the spread to a jar with a tight-fitting lid or an airtight container. You can store it in the refrigerator or at room temperature for up to 1 month.
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Questions People Ask
Does homemade Nutella taste like the store-bought version? Yes. The flavor is very similar, with a fresher hazelnut note.
How long does it keep? It keeps well refrigerated for several weeks when stored properly.
Do I need a high-powered blender? A strong blender or food processor helps achieve the smoothest texture.
Can I adjust the sweetness? Yes. Sweetness can be increased or reduced to taste.
Is this spreadable when cold? It firms up slightly when chilled but softens quickly at room temperature.
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Photo of Nutella is by Frédéric Bisson and is used by permission under the Creative Commons Attribution 2.0 Generic (CC BY 2.0) License. Thank you, Frédéric. Great Picture. Photos may be representative of the recipe and not the actual finished dish. All photo licenses listed were correct at the time of the posting of the page. Recipe is our adaption of several recipes formally widely-circulated on the internet – courtesy of the Wayback Machine. Additional Information is from original research done by Secret Copycat Restaurant Recipes and/or courtesy of Wikipedia and is used by permission.
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It takes 10 seconds and helps other home cooks discover a fresh take on a classic spread.